Jun 19

Indian Media Playbooks are different. Branding was not in our Digital DNA, and we probably just never built an ecosystem that gave it a real shot.

Read →

2 Comments

NV

Jul 7

Quite an interesting insight! Thanks :)

Expand full comment

Reply (1)

Share

Decoded: AdTech India

Jul 8

Thanks for your support, NV!

Expand full comment

Reply

Share

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts

Ever Wondered Why US & EU Media Playbooks…